I’m Jordan Schneider, the host of SupChina’s ChinaEconTalk podcast. In this newsletter, I translate articles from Chinese media about tech, business, and political economy. This year Amazon made an unceremonious retreat from the Chinese market. In 2009, Amazon constituted a respectable 15% of Chinese e-commerce. Yet the latest reports put Amazon only at 0.6%. So what led Amazon, which has had considerable success in other overseas markets, to fail in China?
How Amazon Lost in China
How Amazon Lost in China
How Amazon Lost in China
I’m Jordan Schneider, the host of SupChina’s ChinaEconTalk podcast. In this newsletter, I translate articles from Chinese media about tech, business, and political economy. This year Amazon made an unceremonious retreat from the Chinese market. In 2009, Amazon constituted a respectable 15% of Chinese e-commerce. Yet the latest reports put Amazon only at 0.6%. So what led Amazon, which has had considerable success in other overseas markets, to fail in China?